Good storytellers have an amazing gift. They can make people believe what they want them to believe. People turn to storytellers in the times of need and want. It comforts them to reinforce their own ideas, their values and their beliefs. In this book, Seth Godin tries to explain that how successful marketers unleash this power for the purposes of marketing in the new world order. As he categorically states that he “lies” when he titled his book “All Marketers are Liars”. In fact it is all of us who are the liars and chose to believe the stories of the marketers and then in turn lie to ourselves.
This book is a great read and I would highly recommend to everyone. With compelling collection of cases studies and stories, it relates to each one of us whether you are a marketing professional or not. It doesn’t matter if you are selling soap, car or your services at a job interview; Marketing is key to success. This book will make your think and help you tell your story in a way that fits other people’s worldview.